The heart, vision, and driving force behind it all.

​

As Owner and CEO, she leads with passion, purpose, and a deep love for creating unforgettable Lapland experiences.

​

Sarah personally visits our resorts, ensuring every detail meets her high standards and every guest feels the magic from the moment they arrive.

 

Her commitment to quality, care, and genuine festive joy shapes everything we do — and inspires the entire team.

The numbers whizz who keeps every figure in check and makes sure all those invoices stay perfectly on track. She’s the calm, organised force behind the financial side of the magic.

​

April’s favourite Lappish activity? Husky riding.

​

She loves taking the reins and mushing her own sleigh through the stunning Finnish landscapes — and of course finishing the adventure with plenty of husky hugs!

Meet Pops — the mastermind behind our awesome goody packs!

​

From carefully sourcing every product to making sure each pack arrives right on time, Pops brings excitement, creativity, and a whole lot of care to every detail.

​

Pops’ favourite Lapland activity? Snowshoeing.

​

Exploring peaceful, snow-covered forests and soaking up the crisp Arctic air is Pops’ perfect way to unwind and take in the beauty of Finland. 

The creative force behind our product team and easily spotted by his iconic ginger hair!

​

As Head of Product, he’s all about building experiences that wow - but when he’s not busy shaping unforgettable holidays, you’ll find him chasing adrenaline in the Arctic.​ 

 

His favourite Lapland activity? Aurora Snowmobiling.

​

Nothing beats the thrill of speeding across snowy wilderness and watching the Northern Lights dance overhead. For Andy, that mix of adventure and magic is the ultimate dream come true.

Meet Laura — the organisational heartbeat of the team!

From schedule changes to finalising tickets, she’s the one who keeps every document in perfect order and every trip running smoothly.

 

Her favourite Lapland activity? Ice floating in the Finnish lakes — the perfect way to unwind and soak up the Arctic calm. 

Meet Seymour, the furry face of Simply Lapland! 

Seymour lives on a husky farm in Pyhä, where he’s adored by his owners and loved by everyone who meets him.

 

He gets very excited before his sleigh rides, racing around with boundless energy, but once the adventure is over, he’s all about cuddles and snuggles — the ultimate way to relax after a busy day in the Arctic snow.